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Why Geometry Matters More Than You Think When discussing plastic reduction, most conversations focus on material substitution, recycled content, or downgauging.Very few start with geometry. Yet bottle shape is one of the most overlooked drivers of plastic consumption in FMCG packaging. Two bottles can hold the same 300 ml volume — and still use significantly different amounts of resin. Let’s decode why. 1. Surface Area Drives Material Requirement From a geometric standpoint,

Closures don’t usually fail because the cap is “bad.”They fail because the neck finish wasn’t clearly defined  in the first place. If you work with bottles, closures, or packaging specs—this one’s for you. Why the Bottle Neck Is a Big Deal That small area at the top of the bottle controls: Seal integrity Torque performance Leak resistance Drop test survival Consumer opening experience And yet… it’s often reviewed last. By the time leakage shows up in testing, the mold is alre

A packaging specification  is the document that removes that uncertainty. It translates a design into measurable, manufacturable, and testable requirements. It defines materials, dimensions, tolerances, performance expectations, testing methods, and approval criteria. In simple terms, it tells the supplier exactly what to make — and how to prove it works. Whether you are working with pouches, bottles, closures, or corrugated boxes, specifications are the foundation of packagi

When a customer clicks Buy , the product journey has already begun.From that moment onward, packaging becomes responsible for protecting the product through handling, storage, transport, and delivery. Yet, many packaging failures are still discovered after  tooling, sampling, or even market launch. Cracks, leaks, deformation, and high return rates are often treated as logistics problems—when in reality, they are development-stage decisions catching up later . This is where si