Packaging benchmarking has traditionally started in the same way for most teams:visit the market, buy competitor packs, bring them back to the office, and analyze them. That approach still works. But today, with AI-powered research tools, packaging teams can accelerate the knowledge phase before physical benchmarking even begins. One tool that fits well into this early research stage is Perplexity AI . The key is understanding where AI fits in the workflow — and where it does

Download our guide - Closures don’t usually fail because the cap is “bad.”They fail because the neck finish wasn’t clearly defined in the first place. If you work with bottles, closures, or packaging specs—this one’s for you. Why the Bottle Neck Is a Big Deal That small area at the top of the bottle controls: Seal integrity Torque performance Leak resistance Drop test survival Consumer opening experience And yet… it’s often reviewed last. By the time leakage shows up in test